Poirier

History

Founded in the early 2000s, POIRIER is a visionary company specialising in real estate development and investment in high-impact projects. What sets us apart is our ability to think big, innovate and build spaces that transform entire neighbourhoods.

POIRIER has always stood out by undertaking visionary projects, notably as one of the pioneers in the revitalisation of iconic areas such as Griffintown, making strategic acquisitions of major land parcels, including those of the Montreal Children's Hospital and La Briqueterie in La Prairie, and concluding a historic $240 million transaction with Northvolt.

Always on the lookout for the next opportunity, POIRIER has also distinguished itself in more than a dozen fields of activity, such as outdoor advertising, warehousing, retail, distribution, automotive, manufacturing, IT, food service, reforestation, and, of course, residential and commercial real estate.

Today, the group has around 30 entities and is developing millions of square feet that will accommodate more than 22,000 new homes and businesses, worth more than $12 billion.

But POIRIER is more than just real estate. It is a culture of entrepreneurship driven by Luc Poirier, a self-taught man with an unusual background who inspires others with his determination to think outside the box. His desire to share his success and motivate others is an integral part of the group's mission.

It is also a desire to give back, by actively engaging in foundations and social causes that are close to their hearts, convinced that success multiplies when it is shared.

Vision

POIRIER. We build more than just buildings.

We build lasting relationships
Vibrant living environments.
A long-term vision.
Above all, a company rooted in its values.

Signed Luc Poirier

Mission

Think big, think far ahead, and inspire.

POIRIER does not follow trends:
it creates them, one project at a time.

Luc Poirier, an entrepreneur with an unusual background, has an audacious vision. He sees each project as an opportunity to elevate everyday life and inspire success. Whether through residential developments, commercial parks or strategic investments, POIRIER is building the future with creativity, ambition, humanity and determination.

Values

At POIRIER, our values are not just words. They are benchmarks. Real commitments. And a promise that we renew every day.

Passion

Doing things with heart. At POIRIER, we don't do things halfway. Every project is driven by genuine energy and a deep desire to make a difference.

Luc Poirier embodies this passion every day — it is a contagious force that defines how we are, how we do business, and how we build.
Integrity

We firmly believe that trust is an asset. Every action, every word, every partnership is based on honesty, transparency and respect.

We say what we do, and we do what we say.
Creativity

Innovate, imagine, transform. We have a constant desire to think outside the box, to reinvent, to offer new solutions.

At POIRIER, creativity is a driver of growth and a lever for differentiation.
Audacity

Think big. Dare to go further. Audacity is in our DNA. It drives us to make courageous decisions, to aim for the unprecedented, to see where others dare not yet look.

We do it with confidence — charging towards the future.
Human Commitment

At the heart of everything: people. Families, teams, customers, partners – we believe in the power of connections, listening, and kindness. Growing together, while remaining deeply rooted in human values.

This is also why we are actively involved in numerous foundations and social causes, convinced that success is most meaningful when it is shared.
Excellence

Never settle for the minimum. We demand quality at every level. In our products, our collaborations, our service.

Excellence is not a distant goal, it is a daily habit.